Tag Archives: internet

Weighing in on Netflix Neutrality

The idea of neutrality is an aspiration to equality.  Just like all equality, its currently a myth when mixed with human nature.  In this scenario the idea of Neutrality (net specifically) is that an internet service provider provides a lane-an avenue to reach a certain destination.

Just like Verizon/AT&T/Sprint/T-Mobile  doesn’t have anything to do with your Samsung/Apple/LG/Motorola phone, only the call service your receiving.  Short of illegal content, Verizon/Comcast/Time Warner shouldn’t have anything to do with the websites or services you use.  Seems simple enough, right?  I pay Verizon over $100 a month, so long as I’m not searching for child pornography or breaching private networks- the services that I use on their advertised speeds should be irrelevant.

Sadly, that’s not the case.

Verizon (among other carriers) customers recently have seen drastic quality issues using Netflix (among other things).  Why?  Well, they know you’re streaming Netflix and not their own OnDemand services, and they lower your bandwidth for that application.  Everyone up to speed?

Interestingly- there are ways around this.  AppleTV (sorry Apple Haters) for example, either doesn’t identify what its pulling data for, or specifically earmark as “Netflix” and thusly is not throttled.

Other ways around this throttle- go to Comcast, where Netflix has partnered (read: paid a higher premium to not get penalized by their service.)  How is this legal?

Commercial Break

No, not more shameless plug of my Amazon link, or my online store

While poking around on AppleTV- I realized it comes preloaded with Crackle.

UnknownI remember Crackle from way back in 3G times (read about it… in story books!) when they had free streaming movies, before Netflix came to Android.  Well, I have since moved on to iPhone, and had forgotten about Crackle until it showed up on AppleTV.

I love Comedians in Cars Getting Coffee, and they even had some awesome options Netflix and Hulu didn’t have (Ghostbusters!).

Then, the other shoe proverbially dropped.

I was watching Ultraviolet.  I’m not proud of it, but.. hey, its a fun.. its got some interesting… I’m an adult, I don’t have to make any excuses! Its a silly anime feely shitty film, Ok?!  Literally- every 7 to 10 minutes in this dog shit film, a Discover card commercial would come on.  I get it, we need advertising cause I’m not paying for Crackle.  But… it would be 2 or 3 commercials, then back to the film.  TWO OF THE COMMERCIALS WERE ALWAYS DUPLICATES! Really guys?  there’s not a department that handles that?  Here’s the worst part- ostensibly, Crackle is playing to an audience of people watching TV on smart phones, or computers… know what else my computer does?  Torrents.

Know how long it takes to download a full film?  Less than the time between commercials.

The gatekeepers have left their gates.  The old ways are over, and we are not a nation of construction, or development anymore- we are a nation of consumers, and entertainment, and creativity-How many more years before entertainment finally realizes, the old business model is dead.  Please, embrace a way to be more creative with your approach to monetization.

For instance- I would gladly pay an extra 10-15% for the same produce I receive now without commercials.  OR give me an option of the commercials I see.  Believe me, History Channel, I don’t need to know about Humira, Vagisil, or Viagra.  But I am interested in electronics, entertainment, and travel…

Bottom line, the moment we decided it was Ok to pay for a product that gets the opportunity to advertise was the moment we lost all hope.  We allow too much.  The old ways are done- Arrrr…