While poking around on AppleTV- I realized it comes preloaded with Crackle.
I remember Crackle from way back in 3G times (read about it… in story books!) when they had free streaming movies, before Netflix came to Android. Well, I have since moved on to iPhone, and had forgotten about Crackle until it showed up on AppleTV.
I love Comedians in Cars Getting Coffee, and they even had some awesome options Netflix and Hulu didn’t have (Ghostbusters!).
Then, the other shoe proverbially dropped.
I was watching Ultraviolet. I’m not proud of it, but.. hey, its a fun.. its got some interesting… I’m an adult, I don’t have to make any excuses! Its a silly anime feely shitty film, Ok?! Literally- every 7 to 10 minutes in this dog shit film, a Discover card commercial would come on. I get it, we need advertising cause I’m not paying for Crackle. But… it would be 2 or 3 commercials, then back to the film. TWO OF THE COMMERCIALS WERE ALWAYS DUPLICATES! Really guys? there’s not a department that handles that? Here’s the worst part- ostensibly, Crackle is playing to an audience of people watching TV on smart phones, or computers… know what else my computer does? Torrents.
Know how long it takes to download a full film? Less than the time between commercials.
The gatekeepers have left their gates. The old ways are over, and we are not a nation of construction, or development anymore- we are a nation of consumers, and entertainment, and creativity-How many more years before entertainment finally realizes, the old business model is dead. Please, embrace a way to be more creative with your approach to monetization.
For instance- I would gladly pay an extra 10-15% for the same produce I receive now without commercials. OR give me an option of the commercials I see. Believe me, History Channel, I don’t need to know about Humira, Vagisil, or Viagra. But I am interested in electronics, entertainment, and travel…
Bottom line, the moment we decided it was Ok to pay for a product that gets the opportunity to advertise was the moment we lost all hope. We allow too much. The old ways are done- Arrrr…